Design & Creative Arts

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Course Content

Introduction – Why Design & Creative Arts Matter
Design and creative arts shape the way the world sees products, spaces, stories, and experiences. Everything around us — logos, advertisements, clothes, packaging, smartphone icons, buildings, movies, even the chairs we sit on — is created through design thinking. Students must learn that creativity is not just drawing or painting. It is strategy + imagination + functionality. A designer must think about user needs, visual clarity, aesthetics, comfort, culture, communication, emotions, and usability. This chapter focuses on how creativity drives industry, brands, media, technology, lifestyle, and culture.

Understanding Design Thinking & Creative Process

Major Branches of Design & Creative Arts

Real-World Industry Applications & Case Studies

Student Activities & Practical Exercises

Career Mapping & Professional Pathways

Future Scope & Emerging Creative Trends
The future of design includes: • AR/VR immersive experiences • AI-generated art collaboration • Holographic advertisements • Digital fashion & NFTs • Virtual influencers • Metaverse media environments • Sustainable and eco-friendly fashion Students learn that creativity combined with technology gives endless possibilities.

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